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Copyright 2008 CHT NETWORK. All rights reserved.
Copyright 2008 CHT NETWORK. All rights reserved.
MARKETSOURCE SDN. BHD.
Publishing with passions
"In addition to provide intelligent articles in an easily
digestible manner, MarketSource offers savvy advertising
opportunities to businesses looking for unique avenues to
reach their target markets."
In the space of five plus one years, MarketSource Sdn. Bhd. has taken the
Malaysian publishing industry by storm. From starting out publishing a single
trade magazine - frezh, MarketSource has expanded its repertoire to include
essenze, IN Penang, Z-Faces and prestigious coffee table books like Pinang II
and The Journey.
The inception of MarketSource marks a significant step forward for Malaysia's
magazine industry, especially as this market is still dominated by Kuala
Lumpur-based publishers. MarketSource is Penang based and its publications
are not only widely distributed throughout Malaysia, they are also circulated
internationally. MarketSource's petite, signature format is unusual among locally
available magazines making them instantly recognizable!
According to Founder and Managing Director, Ch'ng Huck Theng, the prime
reason for MarketSource's rapid expansion lay in the publisher's ability to see
'both sides of the coin'. In addition to provide intelligent articles in an easily
digestible manner, MarketSource offers savvy advertising opportunities to
businesses looking for unique avenues to reach their target markets. For
instance, essenze magazine which was launched in 2005 combine health and
lifestyle trends with society happenings and gossip. 'We noticed a gap in the
market for a health and lifestyle magazine that presented information in an easy
to read manner and also touched on the lives of Malaysia's 'who's who'', Ch'ng
explained.'
The mix of entertainment and information has proven to be a hit with subscribers
and advertisers alike. But don't take my word for it! The most resounding praise
for MarketSource comes in the form of endorsements from leading Malaysian
government agencies including Malaysia External Trade Developemnt
Corporation (MATRADE) and Penang Tourism Action Council (PTAC)', Ch'ng
elaborates.
According to Ch'ng, MATRADE were quick to throw their considerable 'weight'
behind frezh for its active role in showcasing the best of Malaysian Food and
Beverage innovations and happenings to the world. MATRADE distributes frezh at
all major international Food and Beverage expositions, and have the latest issues
available at all Malaysian trade missions worldwide. As a Penang based
publishing house, it was only a matter of e before MarketSource turned their
attention to a subject close to their collective hearts - Penang! IN Penang was
launched in April 2006 by Penang Chief Minister, Tan Sri Dr. Koh Tsu Koon and
the State Executive Councilor for Tourism, YB Teng Chang Yeow in a high profile
ceremony at the E&O Hotel. IN Penang is the only free tourism magazine that is
supported by PTAC and is the first publication to 'greet' international visitors at
Penang International Airport's arrival hall and please do not be surprised to find
IN Penang in places such as hotels, tourist areas, cafes, etc.
digestible manner, MarketSource offers savvy advertising
opportunities to businesses looking for unique avenues to
reach their target markets."
In the space of five plus one years, MarketSource Sdn. Bhd. has taken the
Malaysian publishing industry by storm. From starting out publishing a single
trade magazine - frezh, MarketSource has expanded its repertoire to include
essenze, IN Penang, Z-Faces and prestigious coffee table books like Pinang II
and The Journey.
The inception of MarketSource marks a significant step forward for Malaysia's
magazine industry, especially as this market is still dominated by Kuala
Lumpur-based publishers. MarketSource is Penang based and its publications
are not only widely distributed throughout Malaysia, they are also circulated
internationally. MarketSource's petite, signature format is unusual among locally
available magazines making them instantly recognizable!
According to Founder and Managing Director, Ch'ng Huck Theng, the prime
reason for MarketSource's rapid expansion lay in the publisher's ability to see
'both sides of the coin'. In addition to provide intelligent articles in an easily
digestible manner, MarketSource offers savvy advertising opportunities to
businesses looking for unique avenues to reach their target markets. For
instance, essenze magazine which was launched in 2005 combine health and
lifestyle trends with society happenings and gossip. 'We noticed a gap in the
market for a health and lifestyle magazine that presented information in an easy
to read manner and also touched on the lives of Malaysia's 'who's who'', Ch'ng
explained.'
The mix of entertainment and information has proven to be a hit with subscribers
and advertisers alike. But don't take my word for it! The most resounding praise
for MarketSource comes in the form of endorsements from leading Malaysian
government agencies including Malaysia External Trade Developemnt
Corporation (MATRADE) and Penang Tourism Action Council (PTAC)', Ch'ng
elaborates.
According to Ch'ng, MATRADE were quick to throw their considerable 'weight'
behind frezh for its active role in showcasing the best of Malaysian Food and
Beverage innovations and happenings to the world. MATRADE distributes frezh at
all major international Food and Beverage expositions, and have the latest issues
available at all Malaysian trade missions worldwide. As a Penang based
publishing house, it was only a matter of e before MarketSource turned their
attention to a subject close to their collective hearts - Penang! IN Penang was
launched in April 2006 by Penang Chief Minister, Tan Sri Dr. Koh Tsu Koon and
the State Executive Councilor for Tourism, YB Teng Chang Yeow in a high profile
ceremony at the E&O Hotel. IN Penang is the only free tourism magazine that is
supported by PTAC and is the first publication to 'greet' international visitors at
Penang International Airport's arrival hall and please do not be surprised to find
IN Penang in places such as hotels, tourist areas, cafes, etc.
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Submit your photographs and story today!
photograph courtesy of Layzhoz Gallery
Show us the most inspiring photographs and story, even if it is from the other
part of the globe. See your work published in the 'click' segment of essenze
magazine.
We welcome you to send us your photos, tell us where you have been and what
you have seen. Do include your full name, mailing address, email and a short
paragraph describing the images and your experiances.
Please send your story with image files in JPEG or TIFF format, 300dpi, to:
'CLICK' -essenze magazine, MarketSource Sdn. Bhd., 68A & B Jalan Perai Jaya
2, Bandar Perai Jaya, 13700 Perai. Penang. Malaysia or email to:
click.essenze@chtnetwork.com
part of the globe. See your work published in the 'click' segment of essenze
magazine.
We welcome you to send us your photos, tell us where you have been and what
you have seen. Do include your full name, mailing address, email and a short
paragraph describing the images and your experiances.
Please send your story with image files in JPEG or TIFF format, 300dpi, to:
'CLICK' -essenze magazine, MarketSource Sdn. Bhd., 68A & B Jalan Perai Jaya
2, Bandar Perai Jaya, 13700 Perai. Penang. Malaysia or email to:
click.essenze@chtnetwork.com
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